Hi, I'm Rose Black
For over twenty years, I've helped women break free from patterns that keep them stuck—not by trying harder, but by thinking differently.
I'm a certified personal success coach trained through The Academy of Coaching and NLP, and an Advanced EFT (Emotional Freedom Techniques) Practitioner. I founded Winning Changes in 2006.

My Story: From Dieting to Freedom
Rose Black, Food Freedom Expert
Personally, I spent much of my life wrestling with sugar addiction, weight issues, and body image. I tried diets, willpower, and starting over more times than I can count—only to find myself right back where I began.
I was always searching for the perfect diet, the right method, the one thing that would finally fix me. In many ways, I was addicted to dieting itself.
Food wasn't the real problem. The problem was how I had learned to think about myself.

Where It All Began
Those patterns began early. When I was placed on my first diet at twelve years old, it quietly formed a belief I didn't yet recognize—that I was unacceptable as I was, and that something about me needed fixing. From that point forward, I did exactly what I had been taught to do: I dieted. And I spent a lifetime searching for the "right" one.

The Turning Point
Everything changed when I realized that lasting change does not come from forcing better behavior. It comes from changing the thoughts and stories underneath it.

My Faith & Your Journey
My own life is grounded in faith. I believe Jesus is the ultimate healer, and that true restoration—spirit, soul, and body—comes through Him. Isaiah 53:5 - "By His stripes we are healed."
At the same time, the work I do is not about my beliefs—it is about you. No matter your faith, background, or worldview, I meet you exactly where you are. I use your language, not mine. I do not mix my personal beliefs into your sessions.

How I Work With You
Quieting Mental Noise
The tools I use, including Tapping, are simply ways to help open places where a person feels stuck.
Calming Stress Responses
By calming your body's stress responses, we create space for clarity and insight to surface from within.
Allowing Clarity
The work unfolds through you and for you, allowing your own wisdom to emerge naturally.
My agenda is to help you create your best life.

What I Do Today
Today, through Winning Changes, I help clients gently shift the thinking that has kept them stuck—so habits change naturally, confidence returns, and life begins to feel lighter again.

What You Don't Need
You don't need more willpower.
Willpower is exhausting and temporary. Real change comes from a different place entirely.
You don't need to fix yourself.
You're not broken. You've simply been operating from patterns that no longer serve you.

What You Do Need
New ways of thinking
Let's talk. I'm here to help.

Ready to Begin?
If you're ready to break free from the patterns that have kept you stuck, I'm here to walk alongside you.
Let's create the change you've been searching for—together.

Get in Touch
Address
Rose Black
Winning Changes
2225 W Wellesley Ave Ste 103
Spokane, WA 99205
Message Line / Text
(206) 588-5817
Contact Email